A1. APPRECIATIVE
The user wants to feel appreciated
Description
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Many companies treat their customers the same, thinking that only offering a certain set of products will keep the customers coming back. Sometimes this is enough, but what really can make a long lasting impression on customers is if there is a mutual appreciation where the company shows they care about the individual customer. A customer who feel they are remembered and appreciated are more likely to receive a good impression of the company, are more likely to commit to buying a product and also to return again in the future. Connections and experiences felt in a showroom are however easily forgotten once the visitor leaves.
This guideline allows customers to feel more appreciated and distinguished as individuals, not as part of an anonymous group of people, but feeling they are each valued by the company.
Guidelines
Show that you value the customers’ feedback
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If the showroom visitors feel their opinions and thoughts are being appreciated, they are more likely to appreciate the brand. Mutual respect is the key.
Give customers your time
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Show the customers they are appreciated by giving them the time and help they need. Offering visitors a physical gift will also remind the customers of the company each time they use or see it, creating a stronger bond. Studies have shown that it is the gesture itself that makes customers feel appreciated, not the size of the gift.
Provide evidence of the interactions
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A good way to reassure the customers a task has been performed, they have been heard and are appreciated is to simply give them a proof of this, often referred to as an evidence. Confirmation emails, notifications and receipts are common examples.