Ideation toolkit

This site contains all of the themes and patterns represented in the physical ideation cards. They summarize the most important aspects of what to have in mind when designing for anticipatory experiences.

The toolkit is divided into the four categories Abstract, Behavioural, Concrete and Device as seen below. Click on a link to view a digital version of the card together with further information that provides greater insight into the problem area.

Abstract

Descriptive words that add a layer to the experience.

A1. APPRECIATIVE | A2. CONSIDERATE |

A3. IMMERSIVE | A4. INTUITIVE |

A5. RELATABLE | A6. SEAMLESS |

A7. TRANSPARENT | A8. TRUSTWORTHY |

A9. WELCOMING

Behavioural

What customers want to spend their showroom visit doing.

B1. CO-EXPERIENCE | B2. COMPARE |

B3. CUSTOMISE | B4. EXPLORE | B5. FEEL |

B6. SHARE | B7. TEST | B8. VIEW

Concrete

Topics that customers want to know more about.

C1. BATTERY | C2. CHARGING | C3. COST |

C4. FEATURES | C5. PERFORMANCE |

C6. SECURITY | C7. SERVICES |

C8. SUSTAINABILITY

Device

Considerations of importance when integrating interactive surfaces.

D1. ACCESSIBILITY | D2. ERGONOMICS |

D3. LOCATION | D4. NOVICE USERS