B2. COMPARE
The user wants to compare products
Description
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Comparisons are a great way for customers to find the product that gives them most value for their money and will help them in grasping what your products are like when placed next to other offers. Themes to compare are many, but here are a few key points:
This guideline accommodates for people to compare products with each other, allowing for offers to be well mapped and decisions to be well founded.
Guidelines
Provide comparisons of product specifications
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Many people today want to compare product specifications in order to see which product is the most powerful, fastest, gives most value for their money etc. - aspects that meet the customers’ needs and wants. The customer wants to know which product gives the most value before buying the product to reduce regret.
Provide cost comparisons
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In combination with comparisons of product specifications, many people want to compare the price to see if the price gap between two or more products gives enough value for it to be worth paying for the more expensive one. By offering personalization of what kind of specifications the customer can compare, their buying process can be facilitated.
Provide comparisons of included services
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Many companies offer different kinds of services that are included in the purchase of the product. If this is offered, provide the customer with comparisons of these services so that they can see how your product can optimally facilitate or improve their user experience or life situation
Provide comparisons with other brands
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Many people who are looking to buy a car visit showrooms in order to determine what brand to go for. Presenting comparisons can help customers see what your products have to offer and why your products provide more value than competitors.