Accommodating for this guideline will help customers in creating their own opinion of the product and will help in clarifying possible doubts about the product.

Description

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Looking to buy an expensive or possible life changing product often takes a lot of consideration and thought. Customers do not take lightly on such decisions and take extra care to investigate what it is they are buying. Purchasing a car is a fine example of such a commitment and as studies have shown, most people are reluctant to buying a car if they have not inspected it themselves.

Guidelines

Allow visitors to try the available functions

• A vehicle’s functionalities are what many people find most interesting to explore as these are technologies that become more and more connected and smart. Allowing people to try out the functions, e.g. infotainment system, connecting their smartphone, listening to the sound system etc. are great ways to show them the value of the car.

Enable visitors to explore the car’s features

• As with the bullet point above, there are many features people are not yet aware of and are interested to find out more about as cars become more and more technologically advanced. Give visitors the best opportunity possible to explore what your cars have to offer.