B5. FEEL
The user wants to feel the products
Description
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By allowing showroom visitors to touch the products at display, they will be given a more detailed overall impression of it since being able to feel the texture, temperature, weight, hardness etc. allows us to grasp products better. These attributes are especially important in the aspect of the customer being able to create their own impression of the product, not only reading about it, seeing pictures or hear it being described. Research also suggests people are more likely to commit to a purchase if they have had the opportunity to touch the product they are interested in.
Accommodating for this guideline will help customers understand a product’s physical attributes by allowing them to touch and feel the offered products.
Guidelines
Allow customers feel the interior
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It can be quite hard to grasp the interior feeling of a vehicle only from looking at pictures. Firstly, most digital screens that can display interior images are very small, not representing the actual size of the cabin. Secondly, the inside of a car is naturally a 3D space, whereas images only depict a 2D environment. Allowing showroom visitors to enter the car, look around and use both their eyes and hands to explore the interior is a great way to enhance the anticipatory experience.
Let visitors try the seating in the car
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As a big part of owning a car naturally is driving it and sitting in it. Thus, one of the best ways to enhance the anticipatory experience is to let visitors sit in the car and experience the comfort to decide if they like it or not.
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Enable visitors to feel accessories and materials
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If there is no car available, consider displaying bits and pieces that can help the visitors to envision the product.