A7. TRANSPARENT
The user wants reliable information
Description
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Many people associate showrooms with annoying sales representatives that cannot be trusted. As this is a very undesirable notion and not at all what most brands strive for when opening a showroom, being transparent and open when informing visitors is a big part of building an honest connection with the customer. Try to focus on what is most important for the customer and provide truthful information that will be valuable for them.
This guidelines accommodates for an open and transparent environment where information is based on reliable and validated sources
Guidelines
Base information on reliable sources
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To get rid of scepticism and increase credibility, make sure you can provide well founded facts and truthful information. This is especially important when talking about electromobility as many people today are sceptical towards the progresses within the industry
Provide validated information
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Even though arguments are based on facts, people may find them hard to believe of they dealing with topics that are new to them. Providing validated examples, such as referring to real-life tests and what others have experienced, may help in getting the information through to the showroom visitor.
Focus on facts and not on big words
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Using fancy words is a common way for many companies to appear smart and innovative, and so they may be, but for customer who have no insight into the domain, such big words are often abstract and do not contribute with any real facts. And truth is, most people will not buy what they do not understand. Therefore, use words that describe the offered products and services in a way the customer can understand - focus on what is important.