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C1. Battery
The user wants information about electric batteries
This guideline provides customers the information they want to know before making a purchase, according to the user study conducted as part of this Master's Thesis.
Description
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Battery electric vehicles have throughout history been in the shadow of combustion engine cars. With interest increasing in recent years however, the demand for information on how these batteries work is becoming more requested. Many customers want to know how driving a battery charged vehicle will differ from a driving one with a combustion engine and overall expand their knowledge about the battery. Topics people request more information about are:
Guidelines
Life expectancy of the battery
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Battery life is something that many customers are concerned about. Thus, provide information on how long the battery will last and what factors affect the battery life
How batteries are produced and recycled
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Some customers are skeptical about the impact the production and recycling of batteries have on the environment and find it hard to trust companies in regards to these questions. Thus, make sure to be transparent with how the batteries are produced and how they shall be recycled.
How temperature changes might affect the battery
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The customer wants to know how well the batteries handle different types of weather conditions, especially when driving long distances in cold weather.
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